Time	Auditorium	Ballroom	Balcony 2	Large Ballroom	
11:00am - 11:30am	Registration & coffee in Ziskind Lounge				
11:30am - 12:10pm	Keynote: Democratizing Software; K.Adam White				
12:20pm - 1:00pm	Higher Education
Winning Hearts and Minds: Effective communication throughout a website redesign
Mike Kirby	Using WordPress
A/B Testing – Which Way Does Your Duck Face?
Mike Demo	Everyone
How to Manage Your Reputation in the Age of Fake News: Online and Legal Tools for the Post-Truth Era
Chris Wurster, Tara Johnson	Everyone
Introduction to Contributing to WordPress	
1:10pm - 1:50pm	Higher Education
The Dawson Way of Doing Things: A Study of Our Path Using WordPress
Jonathan Perlman	Business
How to Build a 7-Figure Productized Design Agency
Sam Brodie	Development
Take back the day with WP-CLI
Ryan Kanner	Everyone
Contributor Day	
1:50pm - 2:10pm	Snack Break				
2:10pm - 2:50pm	Higher Education
Mobilizing 300 Reluctant Content Creators
Brian DeConinck	Business
Effective Conversion Optimization Techniques
Tom Shapiro	Writers
Creating Your Personal Brand: The Power of Connection & Communication for Success
Laura Willis	Everyone
Contributor Day
(’til end of the day)	
3:00pm - 3:40pm	Higher Education
Panel: WordPress in Higher Ed
Guillaume Molter, Gian Wild, Mike Kirby, Jonathan Perlman	Business
Panel: Freelancing
Jennifer Nickerson, Kyle Maurer, Marc Gratch, Amanda Giles	Using WordPress
Panel: Themes
Ro Pirog, Moira Ashleigh, Jen Ecker, Yvonne Christian		
3:50pm - 4:30pm	Higher Education
WordPress High Performance Hosting Using AWS
Guillaume Molter	Development
CSS Grid is here!
Juan Pablo Gomez	Writers
Get Google to Love Your WordPress Website
Kori Ashton		
4:40pm - 5:20pm	Using WordPress
Track Everything With Google Tag Manager
Jon DiPietro	Development
Automating WordPress Updates With Visual Regression
Andrew Taylor	Writers
Blog Like A Boss
Aileen McDonough		
5:20pm	Closing Remarks